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???? define the concept of a balanced scorecard and identify its components ???? define critical success factors and recognize the importance of these factors in evaluating a firm ???? identify financial measures, such as operating income, revenue growth, revenues from new products, gross margin percentage, cost reductions, economic value added (EVA), return on investment, etc. ???? identify customer satisfaction measures, such as market share, retention, response time, delivery performance, defects, lead time, etc. ???? identify internal business process measures, such as new product introductions, technological capability, cycle time, etc. ???? identify innovation and learning measures, such as employee skill sets, organizational learning, industry leadership, etc. ???? describe the characteristics of successful implementation and use of a balanced scorecard ???? analyze and interpret a balanced scorecard and evaluate performance on the basis of the analysis

 

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Abdelhamid M

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